PROGRAM CURRICULUM

OBJECTIVES AND OUTCOMES

• Develop a sophisticated command of diverse and wide-reaching visual media and related technologies.
• Examine history, theory, and criticism to support research in the outcomes related to visual media practices and their impact on culture and society.
• Demonstrate fluency in visual media development, production, and management in professional contexts.
• Enact effective and compelling communication strategies that support visual media production.
• Contribute to design innovation and its application in industry sectors through integrated and diversified approaches.

CURRICULUM

Common Core (6 credits)
LAIERM560 Research Methodologies for International Educators (3 credits)
LAPYEL550 Ethics, Leadership, and Entrepreneurship (3 credits)

Concentration Courses (9 credits):

DIDMDC610 Digital Communication Strategies
DIVCUX620 User Experience and Interaction Design
DIVCAD615 Art Direction and Media Management

Electives (12 credits) 
DIVCID650 Information Design and Visualization
DIVCED630 Editorial Design Strategies

Two other electives may be chosen from other MA disciplines in the list below*:

• HPHTCL650 Customer Loyalty and Engagement
• BUMAIB620 International Brand Management and Strategies
• BUMAEM630 E-Commerce Management

*Requests for courses not in this list are subject to approval.
 
Capstone Project (3 credits)

Total Program Credits: 30

The Fashion Merchandising, Marketing, and Retail curriculum for the BLPS Degree in Liberal and Professional Studies requires Undergraduate Core, Major, and Elective requirements and requirement subcategories as illustrated below. Courses provide an overview of the fashion industry and business with a focus on retail and merchandising. The curriculum is supported by experiential learning methodologies that directly involve students in industry experience and the local community.

PROGRAM CURRICULUM

UNDERGRADUATE CORE CURRICULUM

Area I: Math/Natural Science
1. Finite Mathematics SMMAFM150
2. Introduction to Nutrition FWDNIN200
3. The Italian Food Industry: From Farm to Table HPFBSF250
4. Fairfield online course: Mathematics or Natural Science 1000-level

Area II: History/Social Science
1. Saints and Sinners LAHSSS330
2. The Medici Family: A Florentine Dynasty LAHSMF230
3. One of the following courses: Social Media CPMCSM250; Culture Shock: Cross-Cultural Psychology LAPYCS190; Cultural Introduction to the Italian Family FWFSIF180; The Italian-American Experience ISISIA225; Food, Culture, and Society in Italy FWFCFC240
4. Intercultural Communication CPMCCM190
5. Fairfield online course: AANTH 1110 Cultural Anthropology
6. Fairfield online course: COMM 1100 Human Comm. Theories

Area III: Philosophy/Religious Studies
1. World Religions LARSWR280
2. Philosophy and Science in Early Modern Italy LAPLPS215
3. Fairfield online course: RLST 1101 Exploring Religion

Area IV: English/Visual & Performing Arts
1. Introduction to Art History LAAHAH210
2. Fashion Design Studio I FTFDFD230
3. Dante Alighieri's Florence: Readings and Cultural Walks ISILDF340
4. Fairfield online course: ENGL 1001

Area V: Humanities Electives
1. Italian language
2. Italian language
3. Fairfield online course: A Humanities Elective (ENGL/HIST/MLL/PHIL/RLST/VPA) 1000-level

LIBERAL STUDIES MAJOR COURSES

General Area I: Retail and Merchandising

1. Fashion Retail Management Experiential Learning (6cr) FTFCSF365
2. Retail and Sales Strategies Experiential Learning (6cr) BUMKRS325
3. Fashion Forecasting for Merchandisers FTFMFM300
4. Fashion Buying Strategies: From Personal Shopper to Retail Merchandising EL FTFMFB335 (6cr, first 3cr are counted here)
5. Visual Merchandise and Display FTFMVM325

General Area II: Marketing and Management

1. Introduction to Fashion Marketing BUMKFM280
2. Strategic Fashion Marketing BUMKFM360
3. Sales Management BUMASM300
4. Brand Management BUMABM310
5. Fashion Business in Italy FTFCFB300

Senior Project
Fashion Buying Strategies: From Personal Shopper to Retail Merchandising EL FTFMFB335 (6cr, final 3 credits fulfilled here)

Diversity Courses
1. US Diversity: Intercultural Communication CPMCCM190
2. World Diversity: World Religions LARSWR280

FREE ELECTIVES

1. Sketching and Rendering Accessories FTADSR210
2. Introduction to Accessory Design and Production: Shoes, Bags, and Belts Experiential Learning (6cr) FTADAD255
3. Image Consultancy FTFDIC200
4. Sewing and Construction Techniques I FTFDSC315
5. Fashion Styling FTFDFS350
6. Flat and Digital Patternmaking FTFDPM260
7. Introduction to Health and Safety PSELHS300S 1cr
8. Fashion Merchandising FTFMMC285
9. Fashion, Media, and Culture FTFCFM300
10. Faces, Facts, and Places in Italian Fashion FTFCPF280

TOTAL CREDITS: 130

PROGRAM OBJECTIVES AND OUTCOMES

Objectives

• Acquire knowledge of design, production, and business theory and practice applicable to the fashion industry.
• Adopt interdisciplinary methods in creative and aesthetic processes.
• Develop competency for problem-solving, addressing challenges, and design future visions for fashion systems.
• Integrate the technologies and traditional craftsmanship of local contexts and territories in global environments.
• Apply critically-minded and innovative approaches to business and communication strategies in the fashion industry.
• Identify and develop areas of talent and opportunity in redefining the future of fashion from a sustainable perspective.
• Produce a body of work that culminates in a coherent vision and applicability to industry practices as developed by the student throughout the program of study.
  
  

Outcomes

• Management and curation of digital content.
• Project management.
• Production of digital content for collaborative and individual projects.
• Application of digital media theory and skills to professional projects related to photography, videomaking, books, periodicals, and multimedia.

 
Career opportunities

The program prepares students to enter the fashion industry related to design, communication, and merchandising/retail through roles such as:

• Senior designer
• RD and production specialists
• Merchandisers
• Buyer
• Journalist
• PR strategist
• Digital editor
• Communication manager or consultant

Upon completion of the program, students will be able to further pursue studies at the graduate level.

PROGRAM CURRICULUM

OBJECTIVES AND OUTCOMES

• Identify and develop leadership skills for the management sectors related to international hospitality contexts.
• Gain competency in examining and practicing core areas of the industry such as business, finance, and human resources.
• Implement hospitality management, service, and market research strategies aimed at diversified and global customers.
• Apply branding and communication strategies for international hospitality innovation.
• Develop culturally mindful practices that uphold diversity and the sustainment of local communities in global hospitality operations.

CURRICULUM

Common Core (6 credits)
LAIERM560 Research Methodologies for International Educators (3 credits)
LAPYEL550 Ethics, Leadership, and Entrepreneurship (3 credits)

Concentration Courses (9 credits):

BUAFFS620 Operational and Financial Strategies
BUMAGB615 Managing in the Global Business Environment
HPHTCT501 Cultural Tourism

Electives (12 credits) 
BUMAHR630 International Human Resource Management
HPHTCL650 Customer Loyalty and Engagement

Two other electives may be chosen from other MA disciplines in the list below*:

• DIDMDC610 Digital Communication Strategies
• BUMAIB620 International Brand Management and Strategies
• BUMKMR630 Marketing Research for New Product Development

*Requests for courses not in this list are subject to approval.
 
Capstone Project (3 credits)

Total Program Credits: 30

The Fashion Communication, Promotion, and Media curriculum for the BLPS Degree in Liberal and Professional Studies requires Undergraduate Core, Major, and Elective requirements and requirement subcategories as illustrated below. Courses provide an overview of the fashion industry and business with a focus on media and communication strategy. The curriculum is supported by experiential learning methodologies that directly involve students in industry experience and the local community.

PROGRAM CURRICULUM

UNDERGRADUATE CORE CURRICULUM

Area I: Math/Natural Science
1. Finite Mathematics SMMAFM150
2. Introduction to Nutrition FWDNIN200
3. The Italian Food Industry: From Farm to Table HPFBSF250
4. Fairfield online course: Mathematics or Natural Science 1000-level

Area II: History/Social Science
1. Saints and Sinners LAHSSS330
2. The Medici Family: A Florentine Dynasty LAHSMF230
3. One of the following courses: Social Media CPMCSM250; Culture Shock: Cross-Cultural Psychology LAPYCS190; Cultural Introduction to the Italian Family FWFSIF180; The Italian-American Experience ISISIA225; Food, Culture, and Society in Italy FWFCFC240
4. Intercultural Communication CPMCCM190
5. Fairfield online course: AANTH 1110 Cultural Anthropology
6. Fairfield online course: COMM 1100 Human Comm. Theories

Area III: Philosophy/Religious Studies
1. World Religions LARSWR280
2. Philosophy and Science in Early Modern Italy LAPLPS215
3. Fairfield online course: RLST 1101 Exploring Religion

Area IV: English/Visual & Performing Arts
1. Introduction to Art History LAAHAH210
2. Fashion Design Studio I FTFDFD230
3. Dante Alighieri's Florence: Readings and Cultural Walks ISILDF340
4. Fairfield online course: ENGL 1001

Area V: Humanities Electives
1. Italian language
2. Italian language
3. Fairfield online course: A Humanities Elective (ENGL/HIST/MLL/PHIL/RLST/VPA) 1000-level

LIBERAL STUDIES MAJOR COURSES

General Area I: Fashion Retail and Marketing

1. Fashion Retail Management Experiential Learning (6cr) FTFCSF365
2. Retail and Sales Strategies Experiential Learning (6cr) BUMKRS325
3. Strategic Fashion Marketing BUMKFM360
4. Visual Merchandise and Display FTFMVM325

General Area II: Fashion Media

1. Introduction to Fashion Photography DIPHFP210
2. Advanced Fashion Photography DIPHFP310
3. Magazine Editing and Publishing I 3cr CPPULM330
4. Magazine Editing and Publishing II Experiential Learning CPPULM430 (6cr, first 3cr are counted here)
5. Fashion Show Production, Coordination, and Promotion FTFCCF390

Senior Project
Special Project EL component of Magazine Editing and Publishing II Experiential Learning CPPULM430 (6cr, final 3 credits fulfilled here)

Diversity Courses
1. US Diversity: Intercultural Communication CPMCCM190
2. World Diversity: World Religions LARSWR280

FREE ELECTIVES

1. Sketching and Rendering Accessories FTADSR210
2. Introduction to Accessory Design and Production: Shoes, Bags, and Belts Experiential Learning (6cr) FTADAD255
3. Sewing and Construction Techniques I FTFDSC315
4. Fashion Styling FTFDFS350
5. Flat and Digital Patternmaking FTFDPM260
6. Fashion Icons: Trends and Lifestyle 3cr FTFCFI290
7. Introduction to Health and Safety PSELHS300S 1cr
8. Introduction to Fashion Marketing BUMKFM280
9. Fashion, Media, and Culture FTFCFM300
10. Faces, Facts, and Places in Italian Fashion FTFCPF280
11. Writing for the Fashion Industry LACWWF310

TOTAL CREDITS: 130

PROGRAM OBJECTIVES AND OUTCOMES

Objectives

• Acquire knowledge of design, production, and business theory and practice applicable to the fashion industry.
• Adopt interdisciplinary methods in creative and aesthetic processes.
• Develop competency for problem-solving, addressing challenges, and design future visions for fashion systems.
• Integrate the technologies and traditional craftsmanship of local contexts and territories in global environments.
• Apply critically-minded and innovative approaches to business and communication strategies in the fashion industry.
• Identify and develop areas of talent and opportunity in redefining the future of fashion from a sustainable perspective.
• Produce a body of work that culminates in a coherent vision and applicability to industry practices as developed by the student throughout the program of study.
  
  

Outcomes

• Management and curation of digital content.
• Project management.
• Production of digital content for collaborative and individual projects.
• Application of digital media theory and skills to professional projects related to photography, videomaking, books, periodicals, and multimedia.

 
Career opportunities

The program prepares students to enter the fashion industry related to design, communication, and merchandising/retail through roles such as:

• Senior designer
• RD and production specialists
• Merchandisers
• Buyer
• Journalist
• PR strategist
• Digital editor
• Communication manager or consultant

Upon completion of the program, students will be able to further pursue studies at the graduate level.