3 semester credits. The course covers the fundamentals of accounting theory and practice and is designed for the non-accounting and finance students. Topics cover accounting terminology, revenue expenses, net income, the accounting equation, debits, credits, balancing the accounting formula, the account structure, and ledgers. Emphasis is given to the use of basic financial accounting concepts to make well-informed business decisions.

Course Notes
Intensive course held Mon through Thu, from Wed Apr 22 to May 7. First lesson held on Wed Apr 22 and one Fri lesson held on Apr 24.

3 semester credits. This course provides an introduction to the main principles of banking activities as well as fundamentals of financial institutions. Students will gain an understanding of the structure of the banking industry. Theoretical issues related to the modern banking business will be analyzed alongside the management of liquidity and capital. Other topics include the understanding of the bank balance sheet and the role of the central bank, banking systems in different countries, and the corporate governance and organizational arrangements in banking. The course will address the importance of ethics in the sector and the importance of a professional and effective management. As the differences in managing and structuring bank activities throughout the world are considered, the EU banking system and organization will be especially examined and analyzed.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course provides an introduction to the main principles of banking activities as well as fundamentals of financial institutions. Students will gain an understanding of the structure of the banking industry. Theoretical issues related to the modern banking business will be analyzed alongside the management of liquidity and capital. Other topics include the understanding of the bank balance sheet and the role of the central bank, banking systems in different countries, and the corporate governance and organizational arrangements in banking. The course will address the importance of ethics in the sector and the importance of a professional and effective management. As the differences in managing and structuring bank activities throughout the world are considered, the EU banking system and organization will be especially examined and analyzed.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course provides an introduction to the theory, methods, and challenges of corporate finance. The main focus is on financing decisions and investment. The following topics are addressed: risk and return, asset markets and market efficiency, valuation, capital structure, capital budgeting, dividend policy, and derivative securities. Some consideration will also be given to financial management issues that multinational firms face, with an emphasis on the effects of currency denomination on financial decisions.

3 semester credits. This course provides an introduction to the theory, methods, and challenges of corporate finance. The main focus is on financing decisions and investment. The following topics are addressed: risk and return, asset markets and market efficiency, valuation, capital structure, capital budgeting, dividend policy, and derivative securities. Some consideration will also be given to financial management issues that multinational firms face, with an emphasis on the effects of currency denomination on financial decisions.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

3 semester credits. This course provides an introduction to the theory, methods, and challenges of corporate finance. The main focus is on financing decisions and investment. The following topics are addressed: risk and return, asset markets and market efficiency, valuation, capital structure, capital budgeting, dividend policy, and derivative securities. Some consideration will also be given to financial management issues that multinational firms face, with an emphasis on the effects of currency denomination on financial decisions.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12.First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. The course focuses on international financial institutions and banking activities. Topics include credit and market risk management, country risk assessment, bank exposure to liquidity, international debt crises and regulations, VAR analysis, RAROC, and international rules for bank capital. Case studies are used frequently as a teaching tool to present real-life banking experiences in the classroom. Prerequisites: Corporate Finance or equivalent.

Prerequisite
Corporate Finance or equivalent. Unofficial transcript submission required.

3 semester credits. The course focuses on international financial institutions and banking activities. Topics include credit and market risk management, country risk assessment, bank exposure to liquidity, international debt crises and regulations, VAR analysis, RAROC, and international rules for bank capital. Case studies are used frequently as a teaching tool to present real-life banking experiences in the classroom. Prerequisites: Corporate Finance or equivalent.

Prerequisite
Corporate Finance or equivalent. Unofficial transcript submission required.

This course offers a comprehensive exploration of investment theory, providing students with the tools to analyze and develop appropriate investment strategies. Students will gain a solid understanding of the fundamental concepts, encompassing risk-return analysis, asset allocation strategies, and the functionality of various financial instruments. Through interactive lectures, real-world case studies, and practical activities, students will develop the necessary skills to confidently analyze investment opportunities, construct well-diversified portfolios, and embark on a strategic path towards achieving long-term financial objectives.

Prerequisite
Corporate Finance or equivalent.

This course offers a comprehensive exploration of investment theory, providing students with the tools to analyze and develop appropriate investment strategies. Students will gain a solid understanding of the fundamental concepts, encompassing risk-return analysis, asset allocation strategies, and the functionality of various financial instruments. Through interactive lectures, real-world case studies, and practical activities, students will develop the necessary skills to confidently analyze investment opportunities, construct well-diversified portfolios, and embark on a strategic path towards achieving long-term financial objectives.

Prerequisite
Corporate Finance or equivalent.

This course seeks to provide a comprehensive understanding of mergers and acquisitions activity. Students will gain a solid knowledge of deal structures, financial valuation techniques, legal and regulatory frameworks, and human capital management strategies within the context of M&A transactions. Through real-world case studies, students will critically analyze the impact of M&A on various stakeholders. This course provides students with the necessary knowledge and analytical skills to navigate the dynamic landscape of corporate consolidation.

Prerequisite
Corporate Finance or equivalent.

This course seeks to provide a comprehensive understanding of mergers and acquisitions activity. Students will gain a solid knowledge of deal structures, financial valuation techniques, legal and regulatory frameworks, and human capital management strategies within the context of M&A transactions. Through real-world case studies, students will critically analyze the impact of M&A on various stakeholders. This course provides students with the necessary knowledge and analytical skills to navigate the dynamic landscape of corporate consolidation.

Prerequisite
Corporate Finance or equivalent.

3 semester credits. This course examines the managerial role in the arts and the related competency required to bring artistic and cultural programs such as exhibitions, festivals, film screenings, and performing arts events to audiences. Course topics cover the business side of the arts, providing students with an overview of the careers in arts management and the current issues and trends affecting professionals in the field. Topics covered include the evolution of the field, the internal culture and structure, external influences, governance, planning, human resources, marketing, fundraising, financial management, economic impact, and other topics such as non-profit organizations in the arts. Students will be introduced to a wide range of organizations, administrative figures, and institutional models through coursework that also includes site visits and guest lectures.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. The course provides an understanding of how to market for visual and performing arts organizations and culminates in the creation of a strategic marketing plan. The course starts with an overview of various arts and cultural models. Topics include marketing theory and applications for cultural organizations, strategic marketing for creative industries, marketing an experience, niche marketing, audience development (targeting, segmentation, etc.), audience engagement, market research, pricing strategies, fundraising, public relations strategies, and integrated marketing communications such as advertising, social media, and promotional strategies.

3 semester credits. The course provides an understanding of how to market for visual and performing arts organizations and culminates in the creation of a strategic marketing plan. The course starts with an overview of various arts and cultural models. Topics include marketing theory and applications for cultural organizations, strategic marketing for creative industries, marketing an experience, niche marketing, audience development (targeting, segmentation, etc.), audience engagement, market research, pricing strategies, fundraising, public relations strategies, and integrated marketing communications such as advertising, social media, and promotional strategies.

3 semester credits. Through this course, students will come to see museums and galleries not as mere repositories for objects but as dynamic spaces that favor a deeper understanding of the past. After a brief introduction to the social, cultural, and political history of museums, this course will offer an overview of the contemporary theory and practice of museum operations. It will also emphasize the interdisciplinary study of exhibition spaces, and the challenge that museum and gallery managers face in the age of digitalization. Topics covered will include the organizational structure and roles of museum departments, operational issues, budget, leadership and strategic planning, legal and ethical issues, studies on museum audiences, and professional development. Visits to museums, galleries, and cultural non-profit organizations in Florence will provide students with a direct experience of museum management and professional practices. A selection of international museums will be included in the overview to emphasize the differences and similarities with the Italian approach. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. This course explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Students will familiarize with negotiation strategies and planning, as well as with ethics in negotiation. This course will also focus on international and cross-cultural negotiation strategies.

3 semester credits. This course explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Students will familiarize with negotiation strategies and planning, as well as with ethics in negotiation. This course will also focus on international and cross-cultural negotiation strategies.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

3 semester credits. This course explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Students will familiarize with negotiation strategies and planning, as well as with ethics in negotiation. This course will also focus on international and cross-cultural negotiation strategies.

3 semester credits. The course on the history of global economy is divided into two sections. The first will provide an overview of the evolution of global economy over the last five centuries. Topics will discuss the emergence of the New World Economy and will examine the integration of product, labor, and capital markets. The second part of the course will employ micro and macroeconomic analysis tools to examine the catalysts and obstacles of market integration, and the impact of globalization on the economy and welfare of nations. Other topics include the role of international institutions such as the IMF and the WTO, the impact of changing economic environments on competitive strategy, the emerging trade blocs (European Union, NAFTA), the fluctuation of exchange rates, and the emergence of new markets. Prerequisites: Microeconomics and Macroeconomics, or equivalent.

Prerequisite
Microeconomics and Macroeconomics, or equivalent. Unofficial transcript submission required.

3 semester credits. This course is an introduction to the concept of business strategy in both internal and international contexts. Covered topics include economic and market analysis, market entry, contracting with intermediaries, investment, strategic alliances, and internal organization of businesses. Students will be expected to simulate individual strategies based on case studies.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs.

3 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

6 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
This course features weekly EL hours with Pomario, development projects for external orgs, and supervisor meetings on Tue (3:30-5pm). EL hours will be assigned after Final Registration. + 150 experiential learning hours

3 semester credits. Brand management is a fundamental element of competitive strategy. This course is intended for those interested in learning how brands are managed as some of the most valuable assets by companies. Students will discover how brand names are associated with their products and services. Strong brands can influence purchase decisions by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long-term profitability of products and services. This course is therefore designed to develop an understanding of the importance of brand equity as well as how to build, measure, and manage a brand. Topics will include understanding brands from the customers’ perspective; building, measuring, and leveraging brand equity; and managing brand portfolios over time. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. Brand management is a fundamental element of competitive strategy. This course is intended for those interested in learning how brands are managed as some of the most valuable assets by companies. Students will discover how brand names are associated with their products and services. Strong brands can influence purchase decisions by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long-term profitability of products and services. This course is therefore designed to develop an understanding of the importance of brand equity as well as how to build, measure, and manage a brand. Topics will include understanding brands from the customers’ perspective; building, measuring, and leveraging brand equity; and managing brand portfolios over time. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. This course provides an overview of e-commerce management principles from a business perspective. Topics include the functions of an e-commerce activity, its impact on and role in the business model, primary operations such as payments and shipping, and storytelling and brand value through an online platform. Students will examine and analyze virtual visual merchandising, e-mail marketing, and other relevant strategies used to optimize online sales. The course also includes an overview of digital/social customer management and engagement. Students will gain knowledge of the value of traffic and a thorough understanding of digital performance measurement through Analytics and SEO/SEM optimization. Prerequisites: Successful completion of an undergraduate degree is required for this course.

Course Notes
Undergraduates of Junior/Senior standing with a min 3.0 GPA may apply. Letter of motivation required.

Prerequisite
Successful completion of an undergraduate degree is required for this course.

3 semester credits. The purpose of this course is to provide an overview of human resources management, with particular emphasis on human resource planning and strategy, personnel selection, equal employment opportunity, training, performance appraisal, compensation, and other current issues. The course has been developed for individuals whose job requires managing employees in a global environment according to HR standards and practices. Topics covered include human resource planning, job analysis, recruitment, personnel selection, performance, employee turnover, the importance of HR in an industry like the hospitality sector, ethics and practices within personnel, legal issues, and how diversity impacts the workforce. Please note that this course is open to students of Junior Standing.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

Prerequisite
This course is open to students of Junior Standing.

3 semester credits. The purpose of this course is to provide an overview of human resources management, with particular emphasis on human resource planning and strategy, personnel selection, equal employment opportunity, training, performance appraisal, compensation, and other current issues. The course has been developed for individuals whose job requires managing employees in a global environment according to HR standards and practices. Topics covered include human resource planning, job analysis, recruitment, personnel selection, performance, employee turnover, the importance of HR in an industry like the hospitality sector, ethics and practices within personnel, legal issues, and how diversity impacts the workforce. Please note that this course is open to students of Junior Standing.

Prerequisite
This course is open to students of Junior Standing.

3 semester credits. This course offers an overview of theories and business practices related to building and managing brand identity at the international level. Starting from the legal connotations of a brand, key course components include the design and implementation of international branding and marketing programs through communication strategies and brand associations in order to build brand equity. Topics also explore new strategies aimed at extending or revitalizing existing brands to retain brand loyalty and consumer engagement, as well as to build an international community around the brand concept. A specific focus will also be dedicated to the panorama of the industrial and intellectual property rights (IPRs) for the management, economic exploitation, and protection of international brands. Through case studies, research, and active projects, students will fully experience and acquire a deeper understanding of the challenges and processes in globalizing a brand. Prerequisites: Successful completion of an undergraduate degree is required for this course.

Course Notes
Undergraduates of Junior/Senior standing with a min 3.0 GPA may apply. Letter of motivation required.

Prerequisite
Successful completion of an undergraduate degree is required for this course.

3 semester credits. This introductory course provides an overview of management functions and managerial problem-solving strategies. Students will be instructed in the areas such as the qualities of successful managers, elements of strategic decision-making at various levels of an organization, global business issues, goal-setting processes, and basic business controls. This course also teaches the fundamental principles of management built on human relations in order to manage and lead people effectively, resolve conflicts, and build productive teams.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This introductory course provides an overview of management functions and managerial problem-solving strategies. Students will be instructed in the areas such as the qualities of successful managers, elements of strategic decision-making at various levels of an organization, global business issues, goal-setting processes, and basic business controls. This course also teaches the fundamental principles of management built on human relations in order to manage and lead people effectively, resolve conflicts, and build productive teams.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This introductory course provides an overview of management functions and managerial problem-solving strategies. Students will be instructed in the areas such as the qualities of successful managers, elements of strategic decision-making at various levels of an organization, global business issues, goal-setting processes, and basic business controls. This course also teaches the fundamental principles of management built on human relations in order to manage and lead people effectively, resolve conflicts, and build productive teams.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course is designed for students interested in international business ventures and partnerships. Management, leadership, human resource management, organizational skills, and strategies will all be analyzed from a cross-cultural business perspective. A major focus is on strategies adapting managerial skills across cultures. Guest lecturers and on-site visits to international business ventures are an integral part of the course. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. This course is designed for students interested in international business ventures and partnerships. Management, leadership, human resource management, organizational skills, and strategies will all be analyzed from a cross-cultural business perspective. A major focus is on strategies adapting managerial skills across cultures. Guest lecturers and on-site visits to international business ventures are an integral part of the course. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. The course provides the tools and strategies required for the development and marketing of new products. Topics include conducting market researches for product launches, practices for differentiating specific products from the competition, incorporating innovative processes for cutting-edge results, capturing a market position for new products, marketing plans, forecasting sales and customer satisfaction, and delivering new products to the market.

3 semester credits. The course provides the tools and strategies required for the development and marketing of new products. Topics include conducting market researches for product launches, practices for differentiating specific products from the competition, incorporating innovative processes for cutting-edge results, capturing a market position for new products, marketing plans, forecasting sales and customer satisfaction, and delivering new products to the market.

3 semester credits. This course focuses on the formulation, implementation, and evaluation of sales execution. Topics range from developing a market strategy to choosing a sales methodology, establishing a successful sales culture, developing and implementing a talent management system, offering rewards to support the sales force, and evaluating success via the metrics system. The course engages students in the current issues of sales management. Students examine case studies of leading sales organizations and develop their own sales execution plan in teams throughout the term.

3 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs.

3 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

6 semester credits.The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues.  Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
This course features weekly EL hours with Pomario, development projects for external orgs, and supervisor meetings on Tue (3:30-5pm). EL hours will be assigned after Final Registration. + 150 experiential learning hours

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. The world of global fashion is becoming increasingly complex as the market evolves. This course is designed to respond to the challenges presented by the competitive environment that the fashion industry is facing. Students will acquire knowledge on how to develop strategic fashion marketing plans in order to respond to continuous economic and environmental changes. In addition, students will learn how different business environments require equally different strategic and competitive behavior from the players involved. A number of fashion business case studies will be analyzed with a particular emphasis on the Italian market. Branding and brand management will be an integral part of the course, especially with regards to how brands acquire and sustain value in the marketplace. The course explores how successful marketers develop, manage, and protect brands. A focus on successful case histories, visits to fashion enterprises, as well as case analyses will complete the course and help students gain practical examples of how markets adapt and grow in this highly competitive industry. Prerequisites: Introduction to Fashion Marketing, Introduction to Marketing, or equivalent.

Prerequisite
Introduction to Fashion Marketing, Introduction to Marketing, or equivalent. Unofficial transcript submission required.

3 semester credits. The world of global fashion is becoming increasingly complex as the market evolves. This course is designed to respond to the challenges presented by the competitive environment that the fashion industry is facing. Students will acquire knowledge on how to develop strategic fashion marketing plans in order to respond to continuous economic and environmental changes. In addition, students will learn how different business environments require equally different strategic and competitive behavior from the players involved. A number of fashion business case studies will be analyzed with a particular emphasis on the Italian market. Branding and brand management will be an integral part of the course, especially with regards to how brands acquire and sustain value in the marketplace. The course explores how successful marketers develop, manage, and protect brands. A focus on successful case histories, visits to fashion enterprises, as well as case analyses will complete the course and help students gain practical examples of how markets adapt and grow in this highly competitive industry. Prerequisites: Introduction to Fashion Marketing, Introduction to Marketing, or equivalent.

Prerequisite
Introduction to Fashion Marketing, Introduction to Marketing, or equivalent. Unofficial transcript submission required.

3 semester credits. This course introduces students to the role of marketing within a business context. Through a combination of lectures, case studies, readings and simulations, students will address analytical marketing concepts and techniques developed from economics, psychology, statistics, and finance in order to plan and develop products and services to satisfy the needs of target customers. Topics include product planning, pricing, promotion, advertising, distribution policies, targeting, and market research techniques.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course introduces students to the role of marketing within a business context. Through a combination of lectures, case studies, readings and simulations, students will address analytical marketing concepts and techniques developed from economics, psychology, statistics, and finance in order to plan and develop products and services to satisfy the needs of target customers. Topics include product planning, pricing, promotion, advertising, distribution policies, targeting, and market research techniques.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course further develops the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures and identifying specific marketing techniques and the modifications necessary to accommodate cultural differences. Topics include global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economic and technological development, and the international monetary system. Prerequisites: Introduction to Marketing or equivalent.

Prerequisite
Introduction to Marketing or equivalent. Unofficial transcript submission required.

3 semester credits. This course further develops the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures and identifying specific marketing techniques and the modifications necessary to accommodate cultural differences. Topics include global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economic and technological development, and the international monetary system. Prerequisites: Introduction to Marketing or equivalent.

Prerequisite
Introduction to Marketing or equivalent. Unofficial transcript submission required.

3 semester credits. This course further develops the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures and identifying specific marketing techniques and the modifications necessary to accommodate cultural differences. Topics include global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economic and technological development, and the international monetary system. Prerequisites: Introduction to Marketing or equivalent.

Prerequisite
Introduction to Marketing or equivalent. Unofficial transcript submission required.

3 semester credits. The course provides an understanding of how to market for visual and performing arts organizations and culminates in the creation of a strategic marketing plan. The course starts with an overview of various arts and cultural models. Topics include marketing theory and applications for cultural organizations, strategic marketing for creative industries, marketing an experience, niche marketing, audience development (targeting, segmentation, etc.), audience engagement, market research, pricing strategies, fundraising, public relations strategies, and integrated marketing communications such as advertising, social media, and promotional strategies.

3 semester credits. The course provides an understanding of how to market for visual and performing arts organizations and culminates in the creation of a strategic marketing plan. The course starts with an overview of various arts and cultural models. Topics include marketing theory and applications for cultural organizations, strategic marketing for creative industries, marketing an experience, niche marketing, audience development (targeting, segmentation, etc.), audience engagement, market research, pricing strategies, fundraising, public relations strategies, and integrated marketing communications such as advertising, social media, and promotional strategies.

3 semester credits. Through the public relations placement, students will learn how to promote an organization's business and image. Public relations activities will focus on managing an organization's key messages through content management. Communication strategies, including those related to special events, will be a major emphasis in public relations-related projects. Students will be guided throughout their involvement in PR operations and measuring PR results. EL hours may be distributed from Monday through Friday. This placement may require PM shifts, shifts that take place on weekends, or ongoing research-based activities for remote placements.
 This special project course features experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. Remote option students will gain international community exposure through a virtual setting.
Students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life.
The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.
 Main tasks: Corporate communication projects, community-based outreach proposals, market research, client and audience analysis, brief and press release creation, engagement measuring, final portfolio. Additional materials/Dress code: Business casual attire for dress code. Participation in on-site PR operations at events require: Black or navy blue outwear (blazer and pants/skirt, no miniskirts), dress shirts or tops in the above colors or white (necklines that are not revealing), no t-shirts, tennis shoes, or sneakers. Not applicable to remote option.
 Prerequisites: Cover letter, CV, and material pertinent to the chosen area, interview.

Course Notes
This course includes Experiential Learning hours in a public relations office, scheduled between Monday-Friday from 9am to 7pm. Weekly supervisor meeting on Thu (10-11:30am). Experiential Learning hours will be assigned after Final Registration.

Prerequisite
Cover letter, CV, and material pertinent to the chosen area, interview.

3 semester credits. This course provides an understanding of the role of marketing within sports - both amateur and professional - and is designed to address current industry practices. Essential components of effective sports marketing will include application of the marketing principles in the area of sports (sports products and services) licensing issues, sponsorships and endorsements and their implementation, stadium and arena marketing, promotional activities, consumer and public relations, and broadcasting and the media.

3 semester credits. This course provides an understanding of the role of marketing within sports - both amateur and professional - and is designed to address current industry practices. Essential components of effective sports marketing will include application of the marketing principles in the area of sports (sports products and services) licensing issues, sponsorships and endorsements and their implementation, stadium and arena marketing, promotional activities, consumer and public relations, and broadcasting and the media.

Course Notes
Location: Piazza San Giovanni, 7 (Brunelleschi Meeting Room)

3 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills.

3 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

6 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. Weekly supervisor meetings Thu (12-1:30pm). + 150 experiential learning hours

6 semester credits. This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry.Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Weekly supervisor meeting on Thu (12-1:30pm). EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. + 150 experiential learning hours

3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth. Prerequisites: Introduction to Marketing.

Prerequisite
Introduction to Marketing. Unofficial transcript submission required.

3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth. Prerequisites: Introduction to Marketing.

Prerequisite
Introduction to Marketing. Unofficial transcript submission required.

3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth. Prerequisites: Introduction to Marketing.

Prerequisite
Introduction to Marketing. Unofficial transcript submission required.

3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth. Prerequisites: Introduction to Marketing.

Prerequisite
Introduction to Marketing. Unofficial transcript submission required.

3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth. Prerequisites: Introduction to Marketing.

Prerequisite
Introduction to Marketing. Unofficial transcript submission required.

3 semester credits. This course focuses on the essentials of real estate law and provides students with a strong understanding of the role of the real estate paralegal. Students will be introduced to the law of real property and will gain knowledge of the main elements of real estate contracts. Lessons will also include notions of deeds' development, leases, licenses and title insurance. Students will analyze and compare Civil and Common Law.

3 semester credits. The aim of this course is to provide students with an advanced knowledge of real estate management. Students will learn how to conduct a financial analysis on the real estate sector. This course also focuses on real estate marketing management. Students will gain knowledge of financing and taxation, as well as mortgages and access to credit strategies. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. The aim of this course is to provide students with an advanced knowledge of real estate management. Students will learn how to conduct a financial analysis on the real estate sector. This course also focuses on real estate marketing management. Students will gain knowledge of financing and taxation, as well as mortgages and access to credit strategies. Prerequisites: Introduction to Management or equivalent.

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

6 semester credits. The aim of this course is to provide students with an advanced knowledge of real estate management. Students will learn how to conduct a financial analysis on the real estate sector. This course also focuses on real estate marketing management. Students will gain knowledge of financing and taxation, as well as mortgages and access to credit strategies. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Prerequisites: Introduction to Management or equivalent.

Course Notes
This course features FOH house shifts at Dimora. EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. EL hours will be assigned after Final Registration. Weekly supervisor meetings on Mon (7:15-8:45pm).

Prerequisite
Introduction to Management or equivalent. Unofficial transcript submission required.

3 semester credits. The aim of this course is to provide student with an overview of the main characteristics of the real estate industry. Students will learn about the real estate business and will compare the Anglo-American and Italian systems. This course includes an introduction to real estate contract law and to Civil Law and Common Law in order to undestand the different approaches of the legislation that regulates the real estate world. Students will also gain knowledge of the basics of real estate market economics including USA's foreign direct investment (FDI) flows to Italy.

Course Notes
Intensive course held Mon through Thu, from Wed Feb 25 to Mar 12. First lesson held on Wed Feb 25 and one Fri lesson held on Feb 27.

3 semester credits. This introductory course provides a comprehensive overview of Artificial Intelligence, exploring its history, key concepts, current applications, and future implications. Students will gain a foundational understanding of different types of AI, including machine learning, deep learning, natural language processing, and computer vision. The course will delve into the ethical considerations surrounding AI development and deployment, including bias, privacy, and the impact on society. Through engaging discussions, real-world examples, and potentially hands-on activities, students will develop a critical understanding of AI and its potential.

3 semester credits. This course examines data visualization as the bridge between visual design and data science. Students will investigate how data and information can be effectively presented through comprehensible, visually effective, and engaging representations accessible to diverse audiences. Areas of focus include data handling for information design, conceptualizing and developing design solutions for data visualization, and presentation/delivery strategies for data-based projects. Elements of graphic design concepts such as color theory, typography, hierarchy, and grids will be re-investigated and strategized for increased effectiveness from a data perspective.

Course Notes
Undergraduates of Junior/Senior standing with a min 3.0 GPA may apply. Letter of motivation required.

Prerequisite
Successful completion of an undergraduate degree is required for this course.

3 semester credits. The scope of this graduate-level course is to present new teaching methodologies made possible by a global network and the growing availability of fast and powerful communication devices. Recent technology advancements made available a range of new teaching media, for example thematic easily accessible and manageable databases, powerful graphic systems allowing HD or UHD videos and student interaction and manipulation of 3D objects such as artistic human artifacts (sculptures, paintings, etc.) or items related to the natural sciences (molecules, body parts, etc.). Connectivity available almost anywhere reduces the dependence of coursework solely in building facilities, allowing for field experiences (museums, city walks), advanced hardware and software to share course materials in the form of interactive whiteboards where instructors and students can work at the same time from any location, and widespread portable devices (smartphones, tablets) for interactive visual platforms. A major focus of the course will be on the instant and dynamic accessibility to culture and current events as opposed to the static approaches of the past. In order to make the most of these new tools, an instructor has to understand their technology and master the new ways of interactions with the students, including the participation of field experts in moderated discussion settings. Prerequisites: Open to individuals who have completed an undergraduate degree or are currently enrolled in a graduate-level program.

Course Notes
Undergraduates of Junior/Senior standing with a min 3.0 GPA may apply. Letter of motivation required.

Prerequisite
Open to individuals who have completed an undergraduate degree or are currently enrolled in a graduate-level program. Unofficial transcript submission required.

3 semester credits. Film photography provides spatial and temporal context while digital photography shortens the process of contextualization thanks to technology. This does not mean that one medium is better or worse than the other, and the aim of this introductory course seeks to provide a strong film foundation in order to enhance the approach to digital photography. Students will explore the concept of photographic context by being exposed to both film and digital processes. Film is tangible, it requires a tactile relationship with negatives, paper, and chemistry. The use of physical properties of film will transition to digital darkroom techniques and vice versa. Topics include historic milestones in the history of photography, compositional aesthetics, camera mechanics, control of light sources and metering, film and digital exposure, and darkroom and digital processing. Students will come away from the course having gained an understanding of the similarities, rather than differences, and the underlying relationships between the two mediums. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions and basic printing. During this period assignments will emphasize basic camera functions in manual mode.

Course Notes
This course is for beginners. The first half of the course will be devoted to understanding camera functions and basic printing. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable. A 35mm SLR or 35mm viewfinder film camera is required for this course. Film camera rental available through the department (deposit required, refundable barring cameras not returned in the same condition).

3 semester credits. This is a special project course intended for students who wish to develop skills and experiment with photography. Students create digital works individually and in collaboration with photographers, which are then edited and processed. Students must be prepared for diverse types of photographic approaches depending on projects and assignments, as well as develop management skills for archiving and publishing. Composite printing and experimentation with different techniques may be employed. EL hours may be distributed from Monday through Friday. This placement may require PM shifts or shifts that take place on weekends, or ongoing photoshoot and research activities for remote placements.
 This special project course features experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. Remote option students will gain international community exposure through a virtual setting.
Students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life.
The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. 
 Main tasks: Photo assignments, conceptual and theme research, location scouting research, digital photo archiving management, image post-production, final portfolio. Additional materials/Dress code: Business casual attire for dress code. A DSLR camera and a lens with a focal length of 55mm or wider is required for this course. A digital 35mm viewfinder camera (20+ megapixels minimum) is also acceptable. Remote option students will need their own access to Adobe software. 
 Prerequisites: Cover letter, CV, and material pertinent to the chosen area, interview. Portfolio of previous work, DSLR knowledge, Adobe photo software experience.

Course Notes
Experiential Learning hours will be assigned after Final Registration. Weekly supervisor meeting on Mon (2-3:30pm). A DSLR camera and a lens with a focal length of 55mm or wider is required for this course. A digital 35mm viewfinder camera (20+ megapixels minimum) is also acceptable. Remote option students will need their own access to Adobe software.

Prerequisite
Cover letter, CV, and material pertinent to the chosen area, interview. Portfolio of previous work, DSLR knowledge, Adobe photo software experience.

3 semester credits. Using specific exercises and readings students will confront/tackle daily problems of “making art.” Observations are drawn from personal experiences that relate more to the need of the “artist”. Students will be engaged in the production and critique of images. There will be discussions and readings for each class. Both will help the student to describe, interpret, evaluate, and to synthesize technical information in order to correlate theory with practice. The coursework is a preparation for the Solo Exhibit and Publication of Solo Work course. Exercises and assignments will culminate into a final project. This course that requires students to thoughtfully examine their work and strive to refine an artistic vision, vocabulary, and voice This class includes experiential learning with CEMI. Prerequisites: Advanced Digital Photography or equivalent.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. A DSLR or viewfinder camera with 24+ megapixels (minimum) is required for this course.

Prerequisite
Advanced Digital Photography or equivalent. Unofficial transcript submission required. A DSLR or viewfinder camera with 24+ megapixels (minimum) is required for this course.

6 semester credits. Using specific exercises and readings students will confront/tackle daily problems of “making art.” Observations are drawn from personal experiences that relate more to the need of the “artist”. Students will be engaged in the production and critique of images. There will be discussions and readings for each class. Both will help the student to describe, interpret, evaluate, and to synthesize technical information in order to correlate theory with practice. The coursework is a preparation for the Solo Exhibit and Publication of Solo Work course. Exercises and assignments will culminate into a final project. This course that requires students to thoughtfully examine their work and strive to refine an artistic vision, vocabulary, and voice This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Prerequisites: Advanced Digital Photography or equivalent.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Weekly supervisor meetings on Thu (10:15-11:45pm). EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. + 150 experiential learning hours. A DSLR or viewfinder camera with 24+ megapixels (minimum) is required for this course.

Prerequisite
Advanced Digital Photography or equivalent. Unofficial transcript submission required. A DSLR or viewfinder camera with 24+ megapixels (minimum) is required for this course.

3 semester credits. This course involves theoretical and practical aspects related to film photography. In addition to lectures, coursework will take place both outdoors in the city of Florence and in the darkroom. Students will learn how to use the camera correctly, how to expose film, and the basic principles of black and white photography and composition. In addition, students will be given a broad overview of the history of photography. Students will work on two projects and a final portfolio.

Course Notes
A 35mm SLR or 35mm viewfinder film camera is required for this course.

Prerequisite
A 35mm SLR or 35mm viewfinder film camera is required for this course. Rental options available.

3 semester credits. This course involves theoretical and practical aspects related to film photography. In addition to lectures, coursework will take place both outdoors in the city of Florence and in the darkroom. Students will learn how to use the camera correctly, how to expose film, and the basic principles of black and white photography and composition. In addition, students will be given a broad overview of the history of photography. Students will work on two projects and a final portfolio.

Course Notes
A 35mm SLR or 35mm viewfinder film camera is required for this course.

Prerequisite
A 35mm SLR or 35mm viewfinder film camera is required for this course. Rental options available.

3 semester credits. This course involves theoretical and practical aspects related to film photography. In addition to lectures, coursework will take place both outdoors in the city of Florence and in the darkroom. Students will learn how to use the camera correctly, how to expose film, and the basic principles of black and white photography and composition. In addition, students will be given a broad overview of the history of photography. Students will work on two projects and a final portfolio.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. A 35mm SLR or 35mm viewfinder film camera is required for this course.

Prerequisite
A 35mm SLR or 35mm viewfinder film camera is required for this course. Rental options available.

3 semester credits. This course introduces contemporary technologies for producing photographic images. Approaching the medium in its current complex and pluralistic state, students explore a variety of photographic concepts and techniques. The fundamentals of using a digital camera including manual exposure and lighting are stressed. The course also introduces seeing, thinking, and creating with a critical mind and eye in a foreign environment (Italy) to provide understanding of the construction and manipulation of photographic form and meaning. During the first half of the course assignments, lectures, readings progressively build on each other to provide students with a comprehensive understanding of camera functions (manual mode) and processing techniques. The second half of the course will focus on weaving the techniques with specific photographic concepts via assignments. This class includes experiential learning with CEMI. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode.

Course Notes
This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

Prerequisite
A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

3 semester credits. This course introduces contemporary technologies for producing photographic images. Approaching the medium in its current complex and pluralistic state, students explore a variety of photographic concepts and techniques. The fundamentals of using a digital camera including manual exposure and lighting are stressed. The course also introduces seeing, thinking, and creating with a critical mind and eye in a foreign environment (Italy) to provide understanding of the construction and manipulation of photographic form and meaning. During the first half of the course assignments, lectures, readings progressively build on each other to provide students with a comprehensive understanding of camera functions (manual mode) and processing techniques. The second half of the course will focus on weaving the techniques with specific photographic concepts via assignments. This class includes experiential learning with CEMI. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode.

Course Notes
This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

Prerequisite
A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

3 semester credits. This course introduces contemporary technologies for producing photographic images. Approaching the medium in its current complex and pluralistic state, students explore a variety of photographic concepts and techniques. The fundamentals of using a digital camera including manual exposure and lighting are stressed. The course also introduces seeing, thinking, and creating with a critical mind and eye in a foreign environment (Italy) to provide understanding of the construction and manipulation of photographic form and meaning. During the first half of the course assignments, lectures, readings progressively build on each other to provide students with a comprehensive understanding of camera functions (manual mode) and processing techniques. The second half of the course will focus on weaving the techniques with specific photographic concepts via assignments. This class includes experiential learning with CEMI. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

Prerequisite
A DSLR camera plus a lens (focal length of 55mm or wider) with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (24+ megapixels minimum) is also acceptable.

6 semester credits. This course introduces contemporary technologies for producing photographic images. Approaching the medium in its current complex and pluralistic state, students explore a variety of photographic concepts and techniques. The fundamentals of using a digital camera including manual exposure and lighting are stressed. The course also introduces seeing, thinking, and creating with a critical mind and eye in a foreign environment (Italy) to provide understanding of the construction and manipulation of photographic form and meaning. During the first half of the course assignments, lectures, readings progressively build on each other to provide students with a comprehensive understanding of camera functions (manual mode) and processing techniques. The second half of the course will focus on weaving the techniques with specific photographic concepts via assignments. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Experiential Learning hours will be assigned after Final Registration. Weekly supervisor meeting on Mon (2-3:30pm). + 150 experiential learning hours. This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera and a lens with a focal length of 55mm or wider with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (30+ megapixels minimum) is also acceptable.

Prerequisite
A DSLR camera and a lens with a focal length of 55mm or wider with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (30+ megapixels minimum) is also acceptable.

6 semester credits. This course introduces contemporary technologies for producing photographic images. Approaching the medium in its current complex and pluralistic state, students explore a variety of photographic concepts and techniques. The fundamentals of using a digital camera including manual exposure and lighting are stressed. The course also introduces seeing, thinking, and creating with a critical mind and eye in a foreign environment (Italy) to provide understanding of the construction and manipulation of photographic form and meaning. During the first half of the course assignments, lectures, readings progressively build on each other to provide students with a comprehensive understanding of camera functions (manual mode) and processing techniques. The second half of the course will focus on weaving the techniques with specific photographic concepts via assignments. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. Weekly supervisor meetings on Wed (12-1:30pm). + 150 experiential learning hours. This course is for beginners. The first half of the course will be devoted to understanding camera functions. During this period assignments will emphasize basic camera functions in manual mode. A DSLR camera and a lens with a focal length of 55mm or wider with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (30+ megapixels minimum) is also acceptable.

Prerequisite
A DSLR camera and a lens with a focal length of 55mm or wider with available manual settings is required for this course. A digital 35mm viewfinder camera with available manual settings (30+ megapixels minimum) is also acceptable.

3 semester credits. iPhoneography is a photography concept that involves the professional use of the iPhone camera. Various iPhone apps and constant connection to the internet (either via wi-fi or cellular data) can turn an iPhone camera into a powerful, self-sustained, hand-held camera and darkroom ready to release information globally in the constantly changing digital market. Students will learn to use the iPhone camera to produce photojournalism essays, portraits, landscape, and fashion images using different iPhone applications and professional post-processing tools. The final images will be published in a dedicated class website. The approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point: Corso dei Tintori, 21 Main Hall. iPhone or iPad with a camera, purchase capacity for up to 7 different applications, (an Apple account with credit card must be activated before course start).

Prerequisite
iPhone or iPad with a camera, purchase capacity for up to 7 different applications, (an Apple account with credit card must be activated before course start).

3 semester credits. iPhoneography is a photography concept that involves the professional use of the iPhone camera. Various iPhone apps and constant connection to the internet (either via wi-fi or cellular data) can turn an iPhone camera into a powerful, self-sustained, hand-held camera and darkroom ready to release information globally in the constantly changing digital market. Students will learn to use the iPhone camera to produce photojournalism essays, portraits, landscape, and fashion images using different iPhone applications and professional post-processing tools. The final images will be published in a dedicated class website. The approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point: Corso dei Tintori, 21 Main Hall. iPhone or iPad with a camera, purchase capacity for up to 7 different applications, (an Apple account with credit card must be activated before course start).

Prerequisite
iPhone or iPad with a camera, purchase capacity for up to 7 different applications, (an Apple account with credit card must be activated before course start).

3 semester credits. During this two-pronged course, students will focus on: 1) the history and study of photojournalism from its genesis/inception to today and 2) assignments/projects that are journalistic newsworthy (events, human interest, artistic/cultural, sports, feature, and portrait). Students will emulate what it is like to be a newspaper photographer and learn storytelling images of the everyday events that occur in life.Through lectures and discussions students will also address contemporary issues such as: the cultural, social, and political influence of images and photojournalism in society as well as ethics and legal issues in photojournalism. Course projects and activities will contribute with the journalism activities of Blending, the magazine of AUF’s campus press Ingorda. The print lab will provide students with the tools for elaborating and printing their own images This course is recommended for Communications, Journalism, and Social Sciences students. This class includes experiential learning with CEMI. Prerequisites: This is an intermediate course. Knowledge of camera functions is required. Portfolio submission recommended.

Course Notes
A DSLR or viewfinder camera with 24+ megapixels (minimum) is required for this course. This course includes a Blending journalism project.

Prerequisite
This is an intermediate course. Knowledge of camera functions is required. Portfolio submission recommended.

3 semester credits. This course examines major philosophies and concepts that have contributed to the discussion of art theory, aesthetic discourse, and criticism in the wider context of contemporary society. Reading and analyzing various texts from antiquity to the present, students will explore the underlying questions and meanings of art and how they interact or conflict throughout the development of Western thought, behavior, and society. The aim of this course is to utilize art theory foundations in order to develop an informed critical analysis. Texts covered in class will include writings by philosophers, critics, and artists such as Plato, Alberti, Kant, Benjamin, Greenberg, Barthes, Baudrillard, Lippard, and Trin T. Minha. Prerequisites: Introduction to Art History.

Prerequisite
Introduction to Art History or equivalent. Unofficial transcript submission required.

3 semester credits. This course delves into contemporary photographic practices and technologies. By examining the multi-layered nature of photography today, students will develop a strong foundation in both technical and conceptual aspects of the medium. Core camera skills, including manual exposure and working with available light, are emphasized alongside critical thinking and visual literacy. The course also integrates writing exercises to enhance students’ ability to articulate their visual ideas, analyze the work of others, and engage in critical discourse. The first part of the course focuses on building technical camera proficiency through hands-on practice, lectures, and readings. Students will learn camera functions and image processing techniques. In the second half, these skills will be applied to explore diverse photographic concepts and approaches, towards a culminating project, Tiny Florence, challenges students to create images of the city and fostering creative intimate expression and public engagement. Through writing, students will develop their ability to connect their technical skills with their conceptual understanding and develop a more nuanced and sophisticated approach to photography. NOTE: This course is for beginners. The first half of the course will be devoted to understanding camera functions and basic printing. During this period, assignments will emphasize basic camera functions in manual mode. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. This course features a faculty-supervised project at Corridoio Fiorentino BOH.

3 semester credits. Through this advanced course, students apply previously acquired skills to the final editing of a video. Video effects, audio, and digital effects and their aesthetic and technical considerations are put into practice throughout the completion of the video project. The course objective is to connect the different production stages in order provide students with a comprehensive experience of the expressive power of the medium. Students will use advanced video software in order to be familiarized with industry trends and practices, and use DSLR cameras to shoot HD video. This class includes experiential learning with CEMI. Prerequisites: Introduction to Creative Videomaking or equivalent.

Prerequisite
Introduction to Creative Videomaking or equivalent. Unofficial transcript submission required.

3 semester credits. This introductory course provides students with a foundational knowledge of creative video production and its technical aspects. Students will learn basic video shooting and editing techniques. As a part of the coursework, students will work in groups on video projects in order to experience the various phases of video production from scripting to editing and final output. This class includes experiential learning with CEMI. Prerequisites: A basic knowledge of Adobe Premiere is highly recommended.

Course Notes
Intensive course held Mon through Thu, from Wed Feb 25 to Mar 12. First lesson held on Wed Feb 25 and one Fri lesson held on Feb 27.

Prerequisite
A basic knowledge of Adobe Premiere is highly recommended.

6 semester credits. This introductory course provides students with a foundational knowledge of creative video production and its technical aspects. Students will learn basic video shooting and editing techniques. As a part of the coursework, students will work in groups on video projects in order to experience the various phases of video production from scripting to editing and final output. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Prerequisites: A basic knowledge of Adobe Premiere is highly recommended.

Course Notes
Intensive course held Mon through Thu, from Wed Feb 25 to Mar 12. First lesson held on Wed Feb 25 and one Fri lesson held on Feb 27. Weekly supervisor meeting on Thu (3:45-5:15pm) EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. + 150 experiential learning hours.

Prerequisite
A basic knowledge of Adobe Premiere is highly recommended.

3 semester credits. In this course students learn the art and craft of editing videos. The course explores narration strategies, editing techniques, and production approaches that can be applied in a range of non-linear editing programs. The main focus is not just on developing software skills but on exploring the magic behind video modification. This class includes experiential learning with CEMI. Prerequisite: Introduction to Creative Videomaking.

Prerequisite
Introduction to Creative Videomaking. Unofficial transcript submission required.

3 semester credits. This course is designed to further develop visual communication skills at the advanced level. Through a series of assignments, students will further challenge visual design through different media, and attains a high level of complex problem-solving using a variety of design methodologies. Emphasis will be placed on design practices that are shaped by an understanding of the cultural and social aspects of communication, along with an appreciation of the power of images and words. Topics include campaign design and layout, advertising. Guest speakers and site visits have an important role in this course. This course includes Fab Lab studio hours and experiential learning with CEMI. Prerequisites: Visual Communication Design Fundamentals II or equivalent Intermediate-level knowledge of Adobe Creative Suite required.

Prerequisite
Visual Communication Design Fundamentals II or equivalent Intermediate-level knowledge of Adobe Creative Suite required. Unofficial transcript submission required.

3 semester credits. This special project course focuses on the area of graphic design in visual communication. Students will interact with figures such as graphic designers as well as art directors for creative projects. Topics may include logo design, corporate identity and branding, advertising, design in journalism, product packaging, book design, web design, etc. The use of design software is required. EL hours may be distributed from Monday through Friday. The placement may require weekend hours or ongoing research-based and design activities for remote placements.
 This special project course features experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. Remote option students will gain international community exposure through a virtual setting.
Students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life.
The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. 
Main tasks: Visual research, image post-production, digital illustration and layout projects, final portfolio. Additional materials/Dress code: Business casual attire for dress code (not applicable to remote option). Remote option students will need their own access to Adobe software. Prerequisites: Cover letter, CV, and material pertinent to the chosen area, interview. Portfolio of previous work, layout and illustration software experience.

Course Notes
Experiential Learning hours will be assigned after Final Registration. Weekly supervisor meetings on Wed (9-10:30am). Remote option students will need their own access to Adobe software.

Prerequisite
Cover letter, CV, and material pertinent to the chosen area, interview. Portfolio of previous work, layout and illustration software experience.

3 semester credits. This course examines data visualization as the bridge between visual design and data science. Students will investigate how data and information can be effectively presented through comprehensible, visually effective, and engaging representations accessible to diverse audiences. Areas of focus include data handling for information design, conceptualizing and developing design solutions for data visualization, and presentation/delivery strategies for data-based projects. Elements of graphic design concepts such as color theory, typography, hierarchy, and grids will be re-investigated and strategized for increased effectiveness from a data perspective.

Course Notes
Undergraduates of Junior/Senior standing with a min 3.0 GPA may apply. Letter of motivation required.

Prerequisite
Successful completion of an undergraduate degree is required for this course.

3 semester credits. Multimedia Studio focuses on the experience of producing complete contemporary artistic multimedia works in a project-based environment. Through a variety of media-related hardware and software, hands-on learning and practice students acquire the necessary skills for their advanced projects. An integral part of this course focuses on video mapping and provides students with practical exercises and selected reading that enhance the acquisition of theoretical concepts relevant to all digital arts and to video mapping in particular. This course includes experiential learning with CEMI. Prerequisites: Multimedia Studio I or equivalent.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

Prerequisite
Multimedia Studio I or equivalent. Unofficial transcript submission required.

6 semester credits. Multimedia Studio focuses on the experience of producing complete contemporary artistic multimedia works in a project-based environment. Through a variety of media-related hardware and software, hands-on learning and practice students acquire the necessary skills for their advanced projects. An integral part of this course focuses on video mapping and provides students with practical exercises and selected reading that enhance the acquisition of theoretical concepts relevant to all digital arts and to video mapping in particular. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Prerequisites: Multimedia Studio I or equivalent.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Weekly supervisor meeting held on Wed (3:45-5:15pm). EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. + 150 experiential learning hours.

Prerequisite
Multimedia Studio I or equivalent. Unofficial transcript submission required.

3 semester credits. This course is dedicated to accessory design. Students will be exposed to a variety of design materials. Emphasis will be placed on three-dimensional sketching and on creative detail design for footwear, handbags, small leather goods, gloves, and belts. The course includes an historical overview of personal accessories from ancient Egypt to the present, allowing the evaluation of different materials and styles. During this course students will also receive basic guidelines on hand sewing techniques, on the use of patterns for simple leather accessories, and an overview of materials. This class includes experiential learning with CEMI.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

6 semester credits. This course is dedicated to accessory design. Students will be exposed to a variety of design materials. Emphasis will be placed on three-dimensional sketching and on creative detail design for footwear, handbags, small leather goods, gloves, and belts. The course includes an historical overview of personal accessories from ancient Egypt to the present, allowing the evaluation of different materials and styles. During this course students will also receive basic guidelines on hand sewing techniques, on the use of patterns for simple leather accessories, and an overview of materials. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. Weekly supervisor meetings on Wed (3:45-5:15pm). + 150 experiential learning hours. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

3 semester credits. This course offers the opportunity to study several ornamentation techniques with different methods of application to leather apparel and accessories such as handbags, belts, and shoes. Basic patternmaking skills related to leather garments are examined and practiced. Coursework is intensive and has a practical approach through techniques such as cutting, preparing, sewing, and assembly. Students gain a real insight into the leather process in a workshop. This course includes experiential learning with CEMI. Prerequisites: There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

Course Notes
Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

3 semester credits. This course offers the opportunity to study several ornamentation techniques with different methods of application to leather apparel and accessories such as handbags, belts, and shoes. Basic patternmaking skills related to leather garments are examined and practiced. Coursework is intensive and has a practical approach through techniques such as cutting, preparing, sewing, and assembly. Students gain a real insight into the leather process in a workshop. This course includes experiential learning with CEMI. Prerequisites: There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

Course Notes
Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

3 semester credits. This course offers the opportunity to study several ornamentation techniques with different methods of application to leather apparel and accessories such as handbags, belts, and shoes. Basic patternmaking skills related to leather garments are examined and practiced. Coursework is intensive and has a practical approach through techniques such as cutting, preparing, sewing, and assembly. Students gain a real insight into the leather process in a workshop. This course includes experiential learning with CEMI. Prerequisites: There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

Course Notes
Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
There are no prerequisites for this course. A good command of sketching and rendering techniques is however highly recommended.

3 semester credits. Through this advanced course, students apply previously acquired skills to the final editing of a video. Video effects, audio, and digital effects and their aesthetic and technical considerations are put into practice throughout the completion of the video project. The course objective is to connect the different production stages in order provide students with a comprehensive experience of the expressive power of the medium. Students will use advanced video software in order to be familiarized with industry trends and practices, and use DSLR cameras to shoot HD video. This class includes experiential learning with CEMI. Prerequisites: Introduction to Creative Videomaking or equivalent.

Prerequisite
Introduction to Creative Videomaking or equivalent. Unofficial transcript submission required.

3 semester credits. In this course students learn the steps involved in managing and producing fashion shows featuring designer collections and seasonal trends. Topics cover logistics, budget management, fashion show categories, creativity and art direction, broadcasting and promoting shows, and the role of the show within the business aspects of the fashion industry. Prerequisite: Fashion majors (Junior standing) or an event management course (or equivalent).

Prerequisite
Fashion majors (Junior standing) or an event management course (or equivalent). Unofficial transcript submission required.

3 semester credits. This course aims to discuss the complex art of operating fashion businesses in Italy. Topics addresses the dynamics of interacting with designers, buyers, and retail managers, and identify effective ways of conducting negotiations, solving issues, and closing a deal. Coursework will give students a significant exposure to the world of fashion in Italy by analyzing both its rich panorama made up of traditions, humble origins, and the current multinational brands dominating the international market.

3 semester credits. This course aims to discuss the complex art of operating fashion businesses in Italy. Topics addresses the dynamics of interacting with designers, buyers, and retail managers, and identify effective ways of conducting negotiations, solving issues, and closing a deal. Coursework will give students a significant exposure to the world of fashion in Italy by analyzing both its rich panorama made up of traditions, humble origins, and the current multinational brands dominating the international market.

3 semester credits. This course features a sociological journey in recent history as seen through the lives and styles of the most influential people of the twentieth century from Jacqueline Kennedy to Lada Gaga, from celebrity fashion designers to recent stylists and influencers. Fashion icons from varying backgrounds and occupations, such as Marilyn Monroe, Audrey Hepburn, Queen Elisabeth II, Madonna, as well as their Italian counterparts, will be analyzed. The aim of the course is to identify the roles and identities represented by female fashion icons and how they are perceived today in terms of current fashion ideologies, lifestyle, and social changes.

3 semester credits. This course features a sociological journey in recent history as seen through the lives and styles of the most influential people of the twentieth century from Jacqueline Kennedy to Lada Gaga, from celebrity fashion designers to recent stylists and influencers. Fashion icons from varying backgrounds and occupations, such as Marilyn Monroe, Audrey Hepburn, Queen Elisabeth II, Madonna, as well as their Italian counterparts, will be analyzed. The aim of the course is to identify the roles and identities represented by female fashion icons and how they are perceived today in terms of current fashion ideologies, lifestyle, and social changes.

3 semester credits. This course examines the context in which the Italian fashion system was born. Topics begin from the evolution of fashion from the post-WWII period to the present and address the role and influence of media and culture on factors such as economic and social status, the arts, and other issues that influenced fashion. Students explore fashion's connection to identity, body, politics, gender, ethnicity, sexuality, class, and how fashion and media are interrelated with these aspects of culture. Course projects and activities will contribute with the journalism activities of Blending, the magazine of AUF’s campus press Ingorda.

Course Notes
This course includes a Blending journalism project.

3 semester credits. This course examines the context in which the Italian fashion system was born. Topics begin from the evolution of fashion from the post-WWII period to the present and address the role and influence of media and culture on factors such as economic and social status, the arts, and other issues that influenced fashion. Students explore fashion's connection to identity, body, politics, gender, ethnicity, sexuality, class, and how fashion and media are interrelated with these aspects of culture. Course projects and activities will contribute with the journalism activities of Blending, the magazine of AUF’s campus press Ingorda.

Course Notes
This course includes a Blending journalism project.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. Through a series of walks and visits through art and design this course intends to show famous and hidden fashion paths in Florence. A journey through time and space to discover the place that marked the birth of Italian fashion and opened the doors to Made in Italy. Back in 1954 Florence was the star of the fashion system, anticipating trends and steeling the exclusive scene from Paris. Italy embraced the “new” in fashion through the talent and genius of Giovanni Battista Giorgini, who staged the first ever Italian fashion shows in Florence. Students will discover a city of exquisite taste, tradition and artistic craftsmanship. Starting from the location of the first Italian cat walk held in the Sala Bianca of Palazzo Pitti, they will learn how to map the fashion environment of the city. From Renaissance to modern day inspiration, fashion is kept alive in the products that were designed here and that grace the beautiful city today. Designers, such as Gucci, Salvatore Ferragamo, Emilio Pucci, Stefano Ricci, Ermanno Scervino, and Roberto Cavalli, have all developed and changed through the years and they have all surely blossomed here in Florence. The course is intended to provide academic knowledge through guided field learning activities that include research, on-site involvement, and topic assessment for each fashion themed walk in Florence. The classroom approach of this course is based on experiencing the city of Florence as the academic space for learning and engagement. Classes are not held in a traditional, frontal-style setting; each lesson is carefully mapped for curricular content and featured locations: lectures, observations, exercises, analysis, and reflections on presented topics are held in relevant sites that are accounted for in the academic planning, syllabus, and related course material. Coursework and submissions will be regularly assessed on the MyFUA platform through daily assignments in addition to exams, papers, and projects. Learning through the on-site classroom approach fosters a deeper understanding of the cultural environment of Florence and how it is related to the subject of study represented by the course, and allows the overall experience to contribute to the students' academic and personal enrichment.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Meeting point Piazza dei Ciompi by Loggia del Pesce steps.

3 semester credits. This course offers a solid foundation in the fundamentals of basic construction, draping, alterations, and fitting techniques for apparel. The emphasis of the course is on the importance of proper fit and craftsmanship for the overall quality of garments. Students develop and construct design concepts in muslin and soft fabric in the dress form.

Course Notes
This course features an Experiential Learning Project at FLY and assisted lab hours. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

3 semester credits. This course offers a solid foundation in the fundamentals of basic construction, draping, alterations, and fitting techniques for apparel. The emphasis of the course is on the importance of proper fit and craftsmanship for the overall quality of garments. Students develop and construct design concepts in muslin and soft fabric in the dress form.

Course Notes
This course features an Experiential Learning Project at FLY and assisted lab hours. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

3 semester credits. This course offers a solid foundation in the fundamentals of basic construction, draping, alterations, and fitting techniques for apparel. The emphasis of the course is on the importance of proper fit and craftsmanship for the overall quality of garments. Students develop and construct design concepts in muslin and soft fabric in the dress form.

Course Notes
This course features an Experiential Learning Project at FLY and assisted lab hours. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

3 semester credits. The history between computers and textile design goes back to when the first Jacquard Loom machine was invented. In this course, students discover how computers and knitting machines are connected through the exploration of knitwear software and the home knitting machine. By combining these elements and other digital tools (Adobe Photoshop as well as other image editing software), students will be able to execute complex patterns using different colors, working with electronic knitting machines, to gain a better understanding of how the Jacquard process works. Through a series of exercises and lectures, students investigate electronic knitting machine functions and learn how to create and convert patterns on computers using software and load them on knitting machine, calculate and design patterns, and using traditional techniques of trims and garment assembly to make their final capsule collection. Prerequisites: Introduction to Knitwear Design, or equivalent.

Course Notes
Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
Introduction to Knitwear Design, or equivalent. Unofficial transcript submission required.

3 semester credits. This course teaches students how to create and develop fashion collections for diverse markets by using appropriate research techniques, project development methods, sketching and rendering techniques. Collections will be structured and organized in a professional manner from customer research and trend forecasting to the creation of mood boards and the selection of materials and colors. Throughout the course students will be invited to develop and test communication skills in order to learn how to assertively communicate collections values. The ultimate goal of the course is to design, create, and prototype a final collection. Studies of fashion designers and design studios will stimulate the student’s creativity and are an essential part of the course. This class includes experiential learning with CEMI. Prerequisites: Fashion Design Major Junior Standing or equivalent skills in sketching, sewing, and patternmaking.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
Fashion Design Major Junior Standing or equivalent skills in sketching, sewing, and patternmaking. Unofficial transcript submission required.

6 semester credits. This course teaches students how to create and develop fashion collections for diverse markets by using appropriate research techniques, project development methods, sketching and rendering techniques. Collections will be structured and organized in a professional manner from customer research and trend forecasting to the creation of mood boards and the selection of materials and colors. Throughout the course students will be invited to develop and test communication skills in order to learn how to assertively communicate collections values. The ultimate goal of the course is to design, create, and prototype a final collection. Studies of fashion designers and design studios will stimulate the student’s creativity and are an essential part of the course. This class includes experiential learning with CEMI. CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Prerequisites: Fashion Design Major Junior Standing or equivalent skills in sketching, sewing, and patternmaking.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. Weekly supervisor meeting on Wed (3:45-5:15pm). EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. + 150 experiential learning hours. Garments produced will permanently remain at FLY for placement in window displays, photoshoots and other special installations.

Prerequisite
Fashion Design Major Junior Standing or equivalent skills in sketching, sewing, and patternmaking. Unofficial transcript submission required.

3 semester credits. What does it mean to be a stylist in a digital first world, where everybody has a voice and the opportunity to deliver across multiple platforms? This course is focused on the role and significance of a fashion stylist in the broader industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Students will understand the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows, Celebrities, Advertising, Brand Marketing and E-Commerce. Hands on work with designers’ garments is provided to students to create sets for fashion shootings and fashion shows. Ultimate goal of this course is to educate the students’ eyes to identify and manage the visual impact of trends and ideas. Case studies will be provided, revealing the creative process of relevant stylists of the industry, and explaining concept development from the initial idea to the finished shoot.

3 semester credits. What does it mean to be a stylist in a digital first world, where everybody has a voice and the opportunity to deliver across multiple platforms? This course is focused on the role and significance of a fashion stylist in the broader industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Students will understand the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows, Celebrities, Advertising, Brand Marketing and E-Commerce. Hands on work with designers’ garments is provided to students to create sets for fashion shootings and fashion shows. Ultimate goal of this course is to educate the students’ eyes to identify and manage the visual impact of trends and ideas. Case studies will be provided, revealing the creative process of relevant stylists of the industry, and explaining concept development from the initial idea to the finished shoot.

3 semester credits. In this course students will develop skills in pattern making, from concept and design to completion, drafting and executing patterns for garments using simple textiles such as cotton. Important focus is placed on the use of pattern design software for fashion production. By working with flat patternmaking techniques as well as the Cad system, students will develop pattern designs by transferring ideas onto paper or digital format, to create and modify designs, as both artisanal and industrial fashion production require. A relevant outcome of this course will be the acquired capability to interpret fashion projects with a new view, through the understanding and development of the pattern.

Course Notes
Intensive course held Mon through Thu, from Wed Mar 25 to Apr 9. First lesson held on Wed Mar 25 and one Fri lesson held on Mar 27.

3 semester credits. This course addresses the procedures involved in managing a fashion retail enterprise and the decision-making inherent in successful merchandising for smaller-scale stores. Knowledge will be acquired through lab practice gained by running a real enterprise in which students and professionals exchange their knowledge and propose successful solutions to be applied. Coursework includes site visits to well-known Italian luxury brands in Florence such as Ferragamo, Gucci, and Cavalli (companies may change according to availability), and special guest lectures from local prominent emerging designers.

6 semester credits. This course addresses the procedures involved in managing a fashion retail enterprise and the decision-making inherent in successful merchandising for smaller-scale stores. Knowledge will be acquired through lab practice gained by running a real enterprise in which students and professionals exchange their knowledge and propose successful solutions to be applied. Coursework includes site visits to well-known Italian luxury brands in Florence such as Ferragamo, Gucci, and Cavalli (companies may change according to availability), and special guest lectures from local prominent emerging designers. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Experiential Learning hours will be assigned after Final Registration. Weekly supervising meeting on Tue (3:45-5:15pm). + 150 experiential learning hours

3 semester credits. This course addresses the new professional shopper profile by examining both the customer-oriented features of the industry as well as the general business principles of the fashion industry. Topics analyze the profession of the personal shopper, understanding the nature of services provided, as well as the strategies advised to clients from wardrobe analysis and purchasing. During the course, students will discuss fashion both in relationship to fashion history and international trends as well as communication and protocol for special occasions such as events. The final part of the class will include career guidance and marketing and promotion principles to build a customer base.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

6 semester credits. This course addresses the new professional shopper profile by examining both the customer-oriented features of the industry as well as the general business principles of the fashion industry. Topics analyze the profession of the personal shopper, understanding the nature of services provided, as well as the strategies advised to clients from wardrobe analysis and purchasing. During the course, students will discuss fashion both in relationship to fashion history and international trends as well as communication and protocol for special occasions such as events. The final part of the class will include career guidance and marketing and promotion principles to build a customer base. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all- encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30. EL hours are distributed in all sessions in the academic season of enrollment including Intersession Weeks. Weekly supervisor meetings on Thu (2-3:30pm). + 150 experiential learning hours

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the ‘brand’ in today's consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behavior and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and ‘experience shopping’ - visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28 and one Fri lesson held on Jan 30.

3 semester credits. The world of global fashion is becoming increasingly complex as the market evolves. This course is designed to respond to the challenges presented by the competitive environment that the fashion industry is facing. Students will acquire knowledge on how to develop strategic fashion marketing plans in order to respond to continuous economic and environmental changes. In addition, students will learn how different business environments require equally different strategic and competitive behavior from the players involved. A number of fashion business case studies will be analyzed with a particular emphasis on the Italian market. Branding and brand management will be an integral part of the course, especially with regards to how brands acquire and sustain value in the marketplace. The course explores how successful marketers develop, manage, and protect brands. A focus on successful case histories, visits to fashion enterprises, as well as case analyses will complete the course and help students gain practical examples of how markets adapt and grow in this highly competitive industry. Prerequisites: Introduction to Fashion Marketing, Introduction to Marketing, or equivalent.

Prerequisite
Introduction to Fashion Marketing, Introduction to Marketing, or equivalent. Unofficial transcript submission required.

3 semester credits. The world of global fashion is becoming increasingly complex as the market evolves. This course is designed to respond to the challenges presented by the competitive environment that the fashion industry is facing. Students will acquire knowledge on how to develop strategic fashion marketing plans in order to respond to continuous economic and environmental changes. In addition, students will learn how different business environments require equally different strategic and competitive behavior from the players involved. A number of fashion business case studies will be analyzed with a particular emphasis on the Italian market. Branding and brand management will be an integral part of the course, especially with regards to how brands acquire and sustain value in the marketplace. The course explores how successful marketers develop, manage, and protect brands. A focus on successful case histories, visits to fashion enterprises, as well as case analyses will complete the course and help students gain practical examples of how markets adapt and grow in this highly competitive industry. Prerequisites: Introduction to Fashion Marketing, Introduction to Marketing, or equivalent.

Prerequisite
Introduction to Fashion Marketing, Introduction to Marketing, or equivalent. Unofficial transcript submission required.

3 semester credits. This special project allows the student to interact with the local fashion economy through FLY Fashion Loves You, the retail store operated by the students and faculty members of FAST. FLY features creations of emerging designers, high-quality vintage and consignment clothing and accessories, as well as unique handcrafted pieces made by FAST students. The fashion retail management special project involves store organization, business procedures and client relations. Under the guidance of the CEMI management, students will have the chance to be immersed in the fashion retail industry through duties that include but are not limited to sales, stock, store management, customer service, promotion, and research. EL hours may be distributed from Monday through Friday. This placement may require shifts that take place on weekends, or ongoing research-based activities for remote placements. 
 This special project course features experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. Remote option students will gain international community exposure through a virtual setting.
Students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life.
The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Main tasks: Store merchandising, window display operations, props selection and organization, emerging designers research, client relations, FLY social media content production, customer care analysis, experiential marketing campaign, organization of promotional events, final portfolio.
Additional materials/Dress code: Business casual attire for dress code. Not applicable to remote option. 
Prerequisites: Cover letter, CV, and material pertinent to the chosen area, interview.

Course Notes
Experiential Learning hours will be assigned after Final Registration. Weekly supervising meeting on Tue (3:45-5:15pm).

Prerequisite
Cover letter, CV, and material pertinent to the chosen area, interview.

3 semester credits. This course will prepare students to work, run, and manage a retail shop successfully and provides theoretical insights into customer expectations and service delivery. Throughout the course, standard elements of a retail shop will be analyzed and focus on retail management will be given. This class will strengthen decision-making skills regarding expense planning, suppliers, store layout, and promotional strategies. Under the supervision of seasoned professionals, students will spend a portion of the course operating the school retail spaces (fashion retail store, restaurant, pastry shop) that are open to the local community. Here, theoretical knowledge, shop floor management skills, and ability to perform head office functions will all be developed in the context of retail. In order to offer a comprehensive view of retail management, experiential learning activities are scheduled in varying types of retailers, each of them characterized by different competitors, products sold, customers, and style of service required. This class includes experiential learning with CEMI.

6 semester credits. This course will prepare students to work, run, and manage a retail shop successfully and provides theoretical insights into customer expectations and service delivery. Throughout the course, standard elements of a retail shop will be analyzed and focus on retail management will be given. This class will strengthen decision-making skills regarding expense planning, suppliers, store layout, and promotional strategies. Under the supervision of seasoned professionals, students will spend a portion of the course operating the school retail spaces (fashion retail store, restaurant, pastry shop) that are open to the local community. Here, theoretical knowledge, shop floor management skills, and ability to perform head office functions will all be developed in the context of retail. In order to offer a comprehensive view of retail management, experiential learning activities are scheduled in varying types of retailers, each of them characterized by different competitors, products sold, customers, and style of service required. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management.

Course Notes
Experiential Learning hours will be assigned after Final Registration. This course features an EL project at Fedora, FLY, and Ganzo and weekly supervisor meeting on Wed (12pm-13:30pm). + 150 experiential learning hours

3 semester credits. This course examines the creative yield of visual merchandising and its importance to the retail and fashion industries. Students develop skills in the evaluation and implementation of visual merchandising concepts. Retail space management is a crucial topic of the course including the external of the store and the collaboration with architects and retail managers. Key elements are also principles and elements of design, lighting, props, mannequins and window display. Integration with the fashion, art, and overall environment of Florence is an integral part of the course. Students will be engaged in site and museum visits. Related terminology will complete the course.

Course Notes
Intensive course held Mon through Thu, from Wed Feb 25 to Mar 12. First lesson held on Wed Feb 25 and one Fri lesson held on Feb 27.

3 semester credits. This course represents a comparative study of art as an expression of human experience from the aesthetic paradigms developed during the Renaissance to the contemporary perception of beauty. Major artists and influences will be analyzed in terms of styles and movements across eras and in relation to the concept of place. The course will examine the contrasts between the multiple identities emerging in Florence as diverse ways to convey art and beauty. Course topics and learning approaches feature an experiential pathway for understanding the evolution of artistic language and its potential future directions.

3 semester credits. This lecture/lab course introduces students to the therapeutic functions of art. The aim is for students to become familiar with art therapy methods and techniques whose primary objective is to develop creative expressions. During class meetings, students will use their own personal experiences by conducting direct experiments to understand the function of art within a therapeutic context. This hands-on experience will then be compared with the theoretical ideas outlined in the required readings. In the laboratory/studio part of the course, students will handle a great variety of art materials ranging from the more traditional to less common objects. The aim is to facilitate self-expression on a non-verbal and creative level and in a safe environment, open to the free exchange of opinions and untouched by prejudiced or judgmental attitudes. The essential elements that compose the created image - space, color, movement, and form - will be examined and put to the test as expressive and symbolic tools of one's inner world.

3 semester credits. This lecture/lab course introduces students to the therapeutic functions of art. The aim is for students to become familiar with art therapy methods and techniques whose primary objective is to develop creative expressions. During class meetings, students will use their own personal experiences by conducting direct experiments to understand the function of art within a therapeutic context. This hands-on experience will then be compared with the theoretical ideas outlined in the required readings. In the laboratory/studio part of the course, students will handle a great variety of art materials ranging from the more traditional to less common objects. The aim is to facilitate self-expression on a non-verbal and creative level and in a safe environment, open to the free exchange of opinions and untouched by prejudiced or judgmental attitudes. The essential elements that compose the created image - space, color, movement, and form - will be examined and put to the test as expressive and symbolic tools of one's inner world.

3 semester credits. This lecture/lab course introduces students to the therapeutic functions of art. The aim is for students to become familiar with art therapy methods and techniques whose primary objective is to develop creative expressions. During class meetings, students will use their own personal experiences by conducting direct experiments to understand the function of art within a therapeutic context. This hands-on experience will then be compared with the theoretical ideas outlined in the required readings. In the laboratory/studio part of the course, students will handle a great variety of art materials ranging from the more traditional to less common objects. The aim is to facilitate self-expression on a non-verbal and creative level and in a safe environment, open to the free exchange of opinions and untouched by prejudiced or judgmental attitudes. The essential elements that compose the created image - space, color, movement, and form - will be examined and put to the test as expressive and symbolic tools of one's inner world.

3 semester credits. This lecture/lab course introduces students to the therapeutic functions of art. The aim is for students to become familiar with art therapy methods and techniques whose primary objective is to develop creative expressions. During class meetings, students will use their own personal experiences by conducting direct experiments to understand the function of art within a therapeutic context. This hands-on experience will then be compared with the theoretical ideas outlined in the required readings. In the laboratory/studio part of the course, students will handle a great variety of art materials ranging from the more traditional to less common objects. The aim is to facilitate self-expression on a non-verbal and creative level and in a safe environment, open to the free exchange of opinions and untouched by prejudiced or judgmental attitudes. The essential elements that compose the created image - space, color, movement, and form - will be examined and put to the test as expressive and symbolic tools of one's inner world.

4 semester credits. This lecture/lab course introduces students to the therapeutic functions of art. The aim is for students to become familiar with art therapy methods and techniques whose primary objective is to develop creative expressions. During class meetings, students will use their own personal experiences by conducting direct experiments to understand the function of art within a therapeutic context. This hands-on experience will then be compared with the theoretical ideas outlined in the required readings. In the laboratory/studio part of the course, students will handle a great variety of art materials ranging from the more traditional to less common objects. The aim is to facilitate self-expression on a non-verbal and creative level and in a safe environment, open to the free exchange of opinions and untouched by prejudiced or judgmental attitudes. The essential elements that compose the created image - space, color, movement, and form - will be examined and put to the test as expressive and symbolic tools of one's inner world. This course includes service learning hours within the Florentine Community. Service learning is a method that incorporates intentional learning with service to the community, in which the service component functions as a reflection on classroom learning for all tasks performed. In addition to regular class hours, students will be involved in a volunteer project for the entire session that integrates them in the local community in order to remove barriers and gain a sense of social responsibility. The acquisition of new skills and knowledge obtained in the service learning environment outside the classroom will enrich the learning experience and contribute to personal and emotional growth, as well as cultural consciousness, to develop a greater sense of a global citizenship and sensitivity to the needs of others. Students are guided through the experience by the non-profit association supervisor and the service learning coordinator to enhance outcomes both inside and outside the classroom. The contribution to the association is not only crucial to a deeper understanding of course topics but also allows for a greater sense of belonging in the community, allowing for students to acquire a heightened awareness of emotional intelligence that enhances the classroom learning experience.

Course Notes
This course requires attendance at SL meetings outside of class time. + 30 service learning hours

3 semester credits. The objectives of this special project are based on creating an opportunity for the student to observe and participate in the coordinating and curating activities of art, design, and photography exhibitions in a gallery setting. Students will be exposed to various tasks including daily operations, exhibitions, catalog creation, show installation, and interaction with local and international artists. The student will also assist the on-site curator with promotional tasks ranging from press releases to social networking. EL hours may be distributed from Monday through Friday. This placement may require PM shifts, shifts that take place on weekends, or ongoing research-based activities for remote placements. 
This special project course features experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. Remote option students will gain international community exposure through a virtual setting.
Students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life.
The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. 
 Main tasks: Artist research and scouting, exhibition installation development, catalog creation, artist relations, event curation, final portfolio. Additional materials/Dress code: Business casual attire for dress code. Not applicable to remote option.
 Prerequisites: Cover letter, CV, and material pertinent to the chosen area, interview.

Course Notes
This course features EL hours at Corridoio Fiorentino for three Art Exhibitions on Thursdays (6:00pm-8:30pm). Weekly supervisor meetings on Wed (7:15-8:45pm)

Prerequisite
Cover letter, CV, and material pertinent to the chosen area, interview.

3 semester credits. This course introduces students to all aspects related to the operations and management of an art gallery and its exhibited content. Students will be involved in curating and promoting art shows and art-related events through community and on-campus exhibitions. Course projects and activities will contribute with the journalism activities of Blending, the magazine of University campus press Ingorda.

Course Notes
Intensive course held Mon through Thu from Wednesday Jan 28 to Feb 12. First lesson on Wednesday Jan 28. This course features a 15-hour EL project at Corridoio Fiorentino for an art exhibition on Thursday week 3 (6pm-8:30pm).

6 semester credits. This course introduces students to all aspects related to the operations and management of an art gallery and its exhibited content. Students will be involved in curating and promoting art shows and art-related events through community and on-campus exhibitions. This course includes experiential learning hours with our Community Engagement Member Institutions (CEMI). CEMI are dynamic learning environments created to foster learning through a structured interaction with the community. In addition to regular lecture hours, students will be involved in learning by doing through real projects and integration with the local population and territory in order to remove cultural and learning barriers as well as to develop a strong likelihood for success in life. The experiential learning hours are fully supervised by instructors who track students step by step during their learning experience, monitor and advise according to student needs, and support student initiative. This unique learning model allows students to benefit from an all-encompassing educational experience based on theory and practice in real enterprises, learning of comprehensive operational processes, problem-solving, leadership, and management. Course projects and activities will contribute with the journalism activities of Blending, the magazine of AUF’s campus press Ingorda.

Course Notes
Intensive course held Monday through Thursday from Wednesday Jan 28 to Feb 12. First lesson held on Wed Jan 28. This course features EL hours at Corridoio Fiorentino for four Art Exhibitions on Thursdays (6:00pm-8:30pm) during Session I and 11-week Semester. Weekly supervisor meetings on Wed (7:15-8:45pm). + 150 experiential learning hours. This course includes a Blending journalism project.

3 semester credits. In this course, students will work on pottery and/or ceramic sculpture projects. During the first portion of the course, emphasis will be on different clay hand-building techniques. The second portion, students will progress to a variety of surface decoration techniques and different methods of firing and coloring. Lecture content will provide students essential information about the nature of clay and glazes and the history of Mediterranean ceramics. Students will be introduced to local Tuscan artisan traditions and the work of contemporary ceramic artists during field learning activities.

Course Notes
This course requires special materials related to the subject.

3 semester credits. In this course, students will work on pottery and/or ceramic sculpture projects. During the first portion of the course, emphasis will be on different clay hand-building techniques. The second portion, students will progress to a variety of surface decoration techniques and different methods of firing and coloring. Lecture content will provide students essential information about the nature of clay and glazes and the history of Mediterranean ceramics. Students will be introduced to local Tuscan artisan traditions and the work of contemporary ceramic artists during field learning activities.

Course Notes
This course requires special materials related to the subject.

3 semester credits. In this course, students will work on pottery and/or ceramic sculpture projects. During the first portion of the course, emphasis will be on different clay hand-building techniques. The second portion, students will progress to a variety of surface decoration techniques and different methods of firing and coloring. Lecture content will provide students essential information about the nature of clay and glazes and the history of Mediterranean ceramics. Students will be introduced to local Tuscan artisan traditions and the work of contemporary ceramic artists during field learning activities.

Course Notes
This course requires special materials related to the subject.

3 semester credits. In this course, students will work on pottery and/or ceramic sculpture projects. During the first portion of the course, emphasis will be on different clay hand-building techniques. The second portion, students will progress to a variety of surface decoration techniques and different methods of firing and coloring. Lecture content will provide students essential information about the nature of clay and glazes and the history of Mediterranean ceramics. Students will be introduced to local Tuscan artisan traditions and the work of contemporary ceramic artists during field learning activities.

Course Notes
This course requires special materials related to the subject.

3 semester credits. In this course, students will work on pottery and/or ceramic sculpture projects. During the first portion of the course, emphasis will be on different clay hand-building techniques. The second portion, students will progress to a variety of surface decoration techniques and different methods of firing and coloring. Lecture content will provide students essential information about the nature of clay and glazes and the history of Mediterranean ceramics. Students will be introduced to local Tuscan artisan traditions and the work of contemporary ceramic artists during field learning activities.

Course Notes
This course requires special materials related to the subject.